Last night at the Apple Store
May 15, 2008

AppleSo as I mentioned, I was at the opening of the new Boston Apple Store on Boyleston St. last night. Unfortunately I was a little late showing up and didn't get my free t-shirt. :( As I mentioned, it's an extremely nice location with some extremely cool design. The entire top floor (of three) is dedicated to support with a gigantic Genius Bar that is apparently able to support several thousand people per day, and a ton of iMacs lining the walls where you can get one on one help/tutoring (they call it their One-to-One program). Another cool new features they're rolling out (or possible already had and I just haven't been paying attention) is their personal shopping service. You can make an appointment to show up and have, essentially, a personal shopper to help you out with any questions or help you might need while shopping. Seems like a pretty cool idea, and I imagine it will be very useful for the parents who want to get their kid a new computer or something but really have no idea what they're looking for. All in all, I think this store is going to be a huge success. Especially positioned, as it is, directly across the street from the Prudential Center and the soon-to-be-opened Mandarin Oriental hotel. It will definitely be a little more pleasant to visit than the Cambridgeside location, though parking won't be nearly as easy so you'll probably start seeing more people with big iMac boxes on the T... And in closing, these people weren't on the guest list and therefore aren't as cool as me: These people aren't as cool as me. (Yes, both pictures in this post were taken with my iPhone.)
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